The Now Revolution

Autore: Jay Baer
Editore: John Wiley & Sons
ISBN: 9781118008638
Grandezza: 20,98 MB
Formato: PDF, Mobi
Vista: 4837
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The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

What Is Web 2 0

Autore: Tim O'Reilly
Editore: "O'Reilly Media, Inc."
ISBN: 1449391079
Grandezza: 74,68 MB
Formato: PDF
Vista: 1643
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The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.

Visual Storytelling

Autore: Federica Doria
Editore: Area51 Publishing
ISBN: 8893313510
Grandezza: 41,23 MB
Formato: PDF, Mobi
Vista: 9436
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The Cluetrain Manifesto

Autore: Rick Levine
Editore:
ISBN:
Grandezza: 43,85 MB
Formato: PDF, Kindle
Vista: 2975
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Multichannel Marketing Ecosystems

Autore: Markus Ståhlberg
Editore: Kogan Page Publishers
ISBN: 0749469633
Grandezza: 46,72 MB
Formato: PDF
Vista: 1968
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With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media.

B2b Brand Management

Autore: Philip Kotler
Editore: Springer Science & Business Media
ISBN: 3540447296
Grandezza: 14,18 MB
Formato: PDF, Mobi
Vista: 112
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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Museum Marketing And Strategy

Autore: Neil G. Kotler
Editore: John Wiley & Sons
ISBN: 1119363748
Grandezza: 65,93 MB
Formato: PDF, Mobi
Vista: 9450
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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum

Brand Journalism

Autore: Andy Bull
Editore: Routledge
ISBN: 1136185984
Grandezza: 36,30 MB
Formato: PDF, Kindle
Vista: 155
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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Sociology Beyond Societies

Autore: John Urry
Editore: Routledge
ISBN: 1134655452
Grandezza: 47,93 MB
Formato: PDF, ePub, Mobi
Vista: 8514
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In this ground-breaking contribution to social theory, John Urry argues that the traditional basis of sociology - the study of society - is outmoded in an increasingly borderless world. If sociology is to make a pertinent contribution to the post societal era it must forget the social rigidities of the pre-global order and, instead, switch its focus to the study of both physical and virtual movement. In considering this sociology of mobilities, the book concerns itself with the travels of people, ideas, images, messages, waste products and money across international borders, and the implications these mobilities have to our experiences of time, space, dwelling and citizenship. Sociology Beyond Society extends recent debate about globalisation both by providing an analysis of how mobilities reconstitute social life in uneven and complex ways, and by arguing for the significance of objects, senses, and time and space in the theorising of contemporary life. This book will be essential reading for undergraduates and graduates studying sociology and cultural geography.

Secrets Of Social Media Marketing

Autore: Paul Gillin
Editore: Linden Publishing
ISBN: 1610350995
Grandezza: 42,44 MB
Formato: PDF, Kindle
Vista: 6577
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"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media," this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.