Social Media Monitoring Dalle Conversazioni Alla Strategia Crea Azioni Social Efficaci A Partire Dall Analisi Dei Dati

Autore: Emanuela Zaccone
Editore:
ISBN: 9788857904689
Grandezza: 67,28 MB
Formato: PDF, Mobi
Vista: 7953
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Marketing Digitale

Autore: Alessandro Arbore
Editore: EGEA spa
ISBN: 8823877679
Grandezza: 35,70 MB
Formato: PDF, Docs
Vista: 9462
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L’affermazione delle nuove tecnologie di comunicazione e la diffusione dei device mobili impongono un ripensamento radicale del marketing. Le conversazioni mediate dalla tecnologia influiscono sulle interazioni con i consumatori e sulle narrazioni di marca e non è più possibile distinguere le azioni di marketing per canale o per media. Telefonia in mobilità e Internet delle cose, realtà aumentata e geolocalizzazione, accesso e processamento ubiquo di dati e codici richiedono dunque un cambio di passo teorico e manageriale. Col supporto di molti esempi, il libro spiega come il marketing possa creare valore a partire dalle interazioni e attraverso una rinnovata offerta di servizi.

The Now Revolution

Autore: Jay Baer
Editore: John Wiley & Sons
ISBN: 9781118008638
Grandezza: 17,22 MB
Formato: PDF, ePub, Mobi
Vista: 2843
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The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

Social Media Marketing 2017

Autore: Jason Mcdonald, Ph.d.
Editore: Createspace Independent Publishing Platform
ISBN: 9781539598145
Grandezza: 49,72 MB
Formato: PDF, Docs
Vista: 7548
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UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy. Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers. Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing. A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media. With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media. Social Media Marketing Worksheets This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).

Networked Flow

Autore: Andrea Gaggioli
Editore: Springer Science & Business Media
ISBN: 940075552X
Grandezza: 70,90 MB
Formato: PDF, ePub, Docs
Vista: 2661
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Identifying ‘networked flow’ as the key driver of networked creativity, this new volume in the Springer Briefs series deploys concepts from a range of sub-disciplines in psychology to suggest ways of optimizing the innovative potential of creative networks. In their analysis of how to support these networks, the contributing authors apply expertise in experimental, social, cultural and educational psychology. They show how developing a creative network requires the establishment of an optimal group experience in which individual intentions inform and guide collective goals. The volume represents a three-fold achievement. It develops a ground-breaking new perspective on group creativity: the notion of ‘networked flow’ as a bridging concept linking the neuropsychological, psychological and social levels of the creative process. In addition, the authors set out a six-stage model that provides researchers with a methodological framework (also by referring to the social network analysis) for studying the creativity traditionally associated with interpersonal contexts. Finally, the book includes perceptive analysis of the novel possibilities opened up by second-generation internet technologies, particularly in social networking, that seem destined to develop and sustain online creativity. As a wide-ranging exposition of a new direction in theoretical psychology that is laden with exciting possibilities, this volume will inform and inspire professionals, scholars and students alike.

What Is Web 2 0

Autore: Tim O'Reilly
Editore: "O'Reilly Media, Inc."
ISBN: 1449391079
Grandezza: 19,32 MB
Formato: PDF, ePub, Docs
Vista: 6405
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The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.

The Cluetrain Manifesto

Autore: Rick Levine
Editore: Basic Books
ISBN: 9780465024094
Grandezza: 35,17 MB
Formato: PDF, ePub, Mobi
Vista: 8007
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Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

The Art Of Seo

Autore: Eric Enge
Editore: "O'Reilly Media, Inc."
ISBN: 1491903651
Grandezza: 26,32 MB
Formato: PDF, Mobi
Vista: 7898
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]

The Network Society

Autore: Jan van Dijk
Editore: SAGE Publications
ISBN: 1446248968
Grandezza: 77,88 MB
Formato: PDF, ePub
Vista: 6257
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The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates. This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.

Museum Marketing And Strategy

Autore: Neil G. Kotler
Editore: John Wiley & Sons
ISBN: 1119363748
Grandezza: 45,91 MB
Formato: PDF
Vista: 6815
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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum