Marketing Non Convenzionale Viral Guerrilla Tribal Societing E I 10 Principi Fondamentali Del Marketing Postmoderno

Autore: Bernard Cova
ISBN: 9788863452358
Grandezza: 25,22 MB
Formato: PDF, ePub, Mobi
Vista: 2010
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Social Network Comunicazione E Marketing

Autore: Francesco Tissoni
Editore: Maggioli Editore
ISBN: 8891601713
Grandezza: 59,43 MB
Formato: PDF, Mobi
Vista: 4711
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Encyclopedia Of Information Communication Technologies And Adult Education Integration

Autore: Wang, Victor C. X.
Editore: IGI Global
ISBN: 1616929073
Grandezza: 49,79 MB
Formato: PDF, ePub, Mobi
Vista: 9902
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"The book provides comprehensive coverage and definitions of the most important issues, concepts, trends and theories in adult education, adult ESL (English as a Second Language) and information communication technologies, offering an in-depth description of key terms and theories/concepts related to different areas, issues and trends in adult education worldwide"--Provided by publisher.

Sport Marketing

Autore: Maria Carmela Floriddia
ISBN: 8820371111
Grandezza: 19,43 MB
Formato: PDF, ePub, Mobi
Vista: 4435
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Lo sport in Italia coinvolge milioni di persone, è un fenomeno sociale ed economico di grande rilievo, ed è uno degli strumenti più efficaci per comunicare messaggi positivi. Nonostante l’importanza del settore, sono però ancora poche le società sportive che applicano strategie di marketing per riuscire a sfruttare le potenzialità del mercato. La specificità del sistema sportivo richiede infatti competenze specifiche e figure professionali per gestire società e associazioni. Utilizzare gli strumenti di marketing e formare i propri collaboratori è la chiave per avere successo e coinvolgere tifosi, soci e semplici appassionati. Grazie a un approccio pratico e a uno stile semplice e immediato, Sport marketing è una guida non solo per gli addetti ai lavori, ma anche per chi vuole approfondire la propria conoscenza sui principali temi relativi alla gestione di una società o di una associazione sportiva. Questo libro analizza le nuove tendenze, spiega come sono cambiate le dinamiche dei rapporti tra società e tifosi, e illustra alle aziende e agli imprenditori come operare nel mercato, sfruttando al meglio il sistema delle sponsorizzazioni e dei finanziamenti.

Un Etto Di Marketing Un Etto E Mezzo Lascio

Autore: Massimo Carraro
Editore: Alpha Test
ISBN: 8848311911
Grandezza: 61,25 MB
Formato: PDF
Vista: 7657
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Marketing Coaching Strumenti Per Creare La Propria Strategia Di Crescita Professionale E Aziendale

Autore: Stefania Ciani
Editore: FrancoAngeli
ISBN: 8856864258
Grandezza: 24,41 MB
Formato: PDF, ePub, Mobi
Vista: 2244
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Marketing Conversazionale Dialogare Con I Clienti Attraverso I Social Media E Il Real Time Web Di Twitter Friendfeed Facebook E Foursquare

Autore: Luca De Felice
Editore: Gruppo 24 Ore
ISBN: 8863453446
Grandezza: 56,61 MB
Formato: PDF, ePub, Mobi
Vista: 198
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Consumer Tribes

Autore: Bernard Cova
Editore: Routledge
ISBN: 1136414673
Grandezza: 52,35 MB
Formato: PDF, ePub
Vista: 4615
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Project Marketing

Autore: Bernard Cova
Editore: Wiley
ISBN: 9780471486640
Grandezza: 80,78 MB
Formato: PDF, Kindle
Vista: 5823
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Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

Guerrilla Marketing For Free

Autore: Jay Conrad Levinson
Editore: Houghton Mifflin Harcourt
ISBN: 9780547347158
Grandezza: 64,49 MB
Formato: PDF, Mobi
Vista: 3450
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The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.